Wayne Africa Development Group SA, the exclusive representative of the Wayne brand in numerous African markets, has entered into a strategic framework agreement with COBIL SA, a state-owned enterprise in the Democratic Republic of Congo (DRC) renowned for its expertise in distributing lubricants, greases, hydraulic fluids, and fuels. This landmark partnership is poised to accelerate the expansion of the Wayne brand line of offerings in one of Africa’s most vibrant and strategically significant markets.
This collaboration is the culmination of extensive negotiations and a shared vision between Wayne Africa Development Group SA and COBIL SA. A high-level delegation from COBIL SA, a former ExxonMobil subsidiary and a key player in the DRC’s energy sector, visited Wayne Africa Development Group SA’s headquarters in the Tanger Free Zone. The visit laid the groundwork for this transformative agreement, fostering a robust action plan to drive mutual growth.
Building on the successful introduction of the Wayne brand in Angola’s oil and mining sectors through large-scale projects with leading Angolan corporations, this agreement marks a significant milestone in the brand’s African expansion. The DRC, with its vast mineral resources and a domestic market of nearly 120 million consumers, represents a critical hub for regional development and economic opportunity.
Key Objectives of the Partnership
The framework agreement outlines several strategic priorities:
- Broad-Scale National Distribution: Expanding the reach of Wayne’s fuels, lubricants, greases, and hydraulic fluids, nationwide across the DRC.
- Tailored Solutions for Mining: Developing specialized offerings to meet the unique demands of the Congolese mining sector, a cornerstone of the nation’s economy.
- Enhanced Logistics and Technical Capabilities: Strengthening distribution networks, infrastructure and technical support to ensure seamless delivery and superior customer service, through Wayne-branded facilities.
This partnership aligns with a favorable economic climate in the DRC, characterized by political stability and renewed
international investment. Notably, the United States has committed $4 billion to the development of the Lobito Corridor, a vital infrastructure project designed to streamline the export of strategic minerals such as cobalt, lithium, and coltan to global markets.
Leadership Perspectives
Dr. Najib Kettani, Chairman of Wayne Africa Development Group SA, stated, “This agreement represents a pivotal moment in our strategy to establish Wayne as a leading brand in Africa. By combining COBIL SA’s deep market expertise and historical presence with the superior quality of our products, we are poised to deliver unparalleled value to customers across the region.”
Mr. Remy Yamy, Managing Director of Wayne Africa Development Group SA, commented, “This strategic alliance with COBIL SA is a testament to our vision for transformative growth in Africa’s energy and mining sectors. Drawing on our operational expertise and financial strategies, we will ensure efficient deployment of Wayne’s premium products, fostering long-term value and innovation for the Congolese market and beyond.”
Professor Placide Mutabunga Rugina, Chief Executive Officer of COBIL SA, remarked, “We are proud to partner with Wayne Africa Development Group SA to bring the renowned Wayne brand to the Democratic Republic of Congo. This collaboration will leverage COBIL’s established distribution network and expertise in hydrocarbons to provide high-quality fuels and petroleum related products, supporting the growth of our vital mining and energy sectors while advancing national economic objectives.”
Mr. Juan B. Alvarez, CEO of Wayne Global Corporation, added, “We are thrilled to see Wayne Africa Development Group SA spearhead the growth of our brand in such a dynamic market. This partnership with COBIL SA underscores our commitment to delivering innovative, high-quality automotive products and petroleum derivatives worldwide. The DRC’s strategic importance and economic potential make it an ideal market for our continued global expansion.”
Looking Ahead
Wayne Africa Development Group SA is actively pursuing similar strategic partnerships with state-owned enterprises in West Africa, with additional agreements expected to be finalized in the near future. These efforts reflect the company’s unwavering commitment to positioning Wayne as a trusted and essential brand across the African continent.
About Wayne Africa Development Group SA
Wayne Africa Development Group SA, headquartered in the Tanger Free Zone, Morocco, is the authorized representative of the Wayne brand across multiple African markets. The company is dedicated to delivering high-performance automotive products tailored to the unique needs of the continent’s diverse industries.
About COBIL SA
COBIL SA, a state-owned enterprise in the Democratic Republic of Congo, specializes in the distribution of lubricants, greases, hydraulic fluids, and fuels. With a legacy rooted in its former affiliation with ExxonMobil, COBIL SA is a trusted leader in the DRC’s energy and industrial sectors.
About Wayne Global Corporation
Wayne Global Corporation, the global owner of the Wayne brand, is a leader in the development and distribution of premium automotive products and petroleum derivatives. Headquartered in Boca Raton, FL, the company is committed to innovation, quality, and sustainable growth across global markets.
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Wayne Africa Development Group SA
Email: contact@wayneafrica.com
